email marketing
- 02.Nov
- Subject lines will make or break your email campaign
Every email marketing expert touts the value of a perfect subject line, but few studies can illustrate this as scientific fact. Well, now one has. EMarketer’s recent study shows that email marketers can expect open rates of around 18% if the subject line is personalized. Without personalization, email marketing users can expect open rates […]
- 24.Sep
- I saw your email at a kegger in the Gamma Quadrant
I’ve just read a fascinating, fascinating, fascinating email marketing study by Brightwave founder G. Simms Jenkins. Like many folks, Jenkins receives dozens of bulk commercial emails from all types of businesses, every single day. As an experiment, however, he actually answered them just to see what would happen next.
- 17.Sep
- Screaming on the inside: ongoing contradictions in email marketing
Every single day when I walk into the Benchmark Email office, log into my computer and start sloshing through my emails and daily reads, I’m baffled – and overwhelmed – by the staggering amount of advice out there on how to make it as an email marketer. Though email marketing itself is not complicated, the […]
- 06.Sep
- SPF Records: Great technology, but no Holy Grail for delivery
A recent story by a major research firm shows that SPF records are changing the way email marketers do business. At the moment, only 75% of emails are making it into the inbox, while the rest are either making it to the spam/bulk mail file or disappearing altogether. This is why ISPs are turning more […]
autoresponders e-mail campaigns email marketing newsletters
- 26.Jul
- A beginner’s guide to email marketing autoresponders and drip campaigns
An autoresponder is a system you set up to automatically send emails in response to certain customer actions (for instance, when customers sign up for your newsletter or make a purchase).
Most people with email come in contact with autoresponders quite often, they just don’t know it. The most basic example would be:
“Thank you for […]
e-mail campaigns e-marketing tips email deliverablity email marketing
- 30.Aug
- Poor deliverability crushes email-based magazine launch
According to a recent story by e-consultancy, a recently launched, email-based magazine targeting teens has folded after just 20 weeks. Though the UK-based magazine’s brass said that no discernable business model could be found, leading to the magazine’s demise, outsiders say it was really a problem with deliverability that killed the publication.
It appears the magazine, […]- 23.Aug
- Hallmarks of a respectable email marketing service: Part I
If you’ve searched high and low for an email marketing service, and quite simply, don’t know what you should be looking for, here are some great tips to help you separate the legitimate email marketers from the one-off spam-blast services.
A respectable email marketing service:
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COMMENTS
- jeany: Great blog. I really liked it. I have also created a lens in same niche. This is my first time, hope u guys...